Case Studies 2010 - 2011

Project Leaders Organizations
Talia Roth Habitat for Humanity Inc., Syracuse
Nick Deyo Wacheva Cultural Arts, Inc.
Katie Mullins Exodus 3 Ministries
Kelsey McCarthy Say Yes To Education, Syracuse
Ariel Vegotsky Jewish Federation of CNY
Joanna Hardy Girl Scouts of CNY
Olivia Cheng Move Along, Inc.
Dana Manochi AIDS Community Resources

Syracuse Habitat for Humanity is an affiliate of Habitat for Humanity International, a non-profit ecumenical agency whose mission is to eliminate substandard housing in the world. In the past 25 years, Syracuse Habitat for Humanity has built or renovated almost 60 non-profit houses that have been sold to selected families through interest-free mortgages.

Syracuse Habitat for Humanity asked comm.UNITY to create three posters for Habitat’s three biggest fundraising events: Groundbreakings, Mr. Habitat, and the annual Syracuse Habitat for Humanity Golf Tournament. All three posters were used by the client to promote the events. comm.UNITY also captured photos and video for a promotional video about the ReStore and a video documenting the process of a build.

Wacheva believes in the creative and educational development of youth and families by implementing Arts from around the world, and in particularly, African culture. The name “Wacheva” comes from the language of the Gouro people, an ethnic group in West Ivory Coast, West Africa. The word “Wacheva” means “Unity.” This word is more than just our name, but a simple expression of our core belief in nurturing the youth and building community.

For this project, the student team re-designed Wacheva’s logo and also created a new website with a clean, user-friendly interface. They also aided Wacheva in building up their social media interests including Facebook, Twitter and other media platforms that allow the organization to network with other nonprofits. Prior to comm.UNITY’s involvement, Wacheva was limited to the Westcott neighborhood community. With the successful launch of their new website, Twitter, and other social media platforms, Wacheva has been able to expand and market itself to members of the greater Syracuse community as well as potential grant partners. Wacheva will use their new logo and website to create a fresh image that remains close to its ethnic roots.

Exodus 3 Ministries is a not-for-profit, faith-based organization with a two-fold purpose. First, to serve the Syracuse community and the second to serve hurting women ages 18 years and older, who are experiencing homelessness and feelings of hopelessness. Exodus 3 Ministries will accomplish its purpose through Exodus House, a residential discipleship program. Exodus 3 Ministries/Exodus House is an act of faith.

For this project, Exodus 3 Ministries wanted to extend their reach into the community through new advertisement, logos, website and social media. The team created a poster for the client, a video slideshow of photos from a fashion show event and helped to revamp Exodus 3 Ministries’ website.

Say Yes to Education, Inc. (Say Yes) is a national, non-profit education foundation committed to dramatically increasing high school and college graduation rates for our nation's urban youth. Say Yes provides comprehensive supports, including the promise of free college tuition to one of nearly 100 colleges and universities for those who meet residency, graduation and admission requirements, aligned with what research indicates is needed to enable every child in the program to achieve his or her potential.

Say Yes to Education’s main goal was to increase awareness about its program among Syracuse University students. The organization wanted more student volunteers to be part of its mentoring program. Since comm.UNITY is comprised of Syracuse University students comm.UNITY was able to provide insight to the organization about what types of things make students more aware of organizations and more likely to engage with them. This project team was able to create a social media guide for Say Yes, designed a t-shirt for the “Say Yes in the Dome Day” and developed a marketing campaign around the theme of “What Do You Say Yes To?” for their consideration. The team also designed a poster for Say Yes and created a promotional video, featuring students and mentors who are part of the Say Yes to Education programs.

The Jewish Federation of CNY is a not-for-profit corporation established to serve the interests and well being of the Central New York Jewish community by ensuring that the vision of Jewish identity and continuity is realized.

The Jewish Federation did have a strong presence in the Syracuse community, but it was not understood exactly what the Jewish Federation did. Our goal was to be able to give the Federation materials to help inform community members, and with that increase donations and funding. We were able to design an informational brochure and create logos for a number of events the Federation holds throughout the year. The team also met with the Federation several times to conduct social media training.

Girl Scouts is a premier voice for girls and a leading expert on their growth and development. Together with committed adult volunteers, who partner with girls to guide them through the Girl Scouts Leadership Experience, the organization builds girls of courage, confidence and character who make the world a better place.

This team took on three main projects for the Girl Scouts. First they addressed the newsletter, which is bi-annual and sent out to all members of Girls Scouts of NYPENN. This details news going on within the organization, member progress, etc. Girl Scouts wasn’t satisfied with their current design and asked us for a new design and layout. The second project was a brochure to outline all of the council’s resident and day camp programs. The final project was to create a promotional camp video that the Girls Scouts could present to prospective and interested campers at schools, community centers, etc. It highlighted the programs offered through the Girls Scouts.

The mission of Move Along Inc. is to provide adapted recreational opportunities for people who live with disabilities in Central New York. By offering an array of athletic and artistic programming and opportunities for peer-to-peer support, Move Along Inc. will help build and develop participants’ self-confidence and enhance their sense of self-worth, thereby enabling them to better integrate themselves fully into society and act as their own advocates.

Move Along’s initial reason for collaborating with comm.UNITY was to find ways to spread awareness of its programs in Central New York. They want to be the go-to organization that people associate with especially if they knew people who had physical limitations. comm.UNITY was able to help Move Along create promotional materials such as brochures, fliers, posters and information cards. The team also helped to edit information on Move Along’s current website.

AIDS Community Resources (ACR) is a not-for-profit, community-based organization providing prevention, education and support services to those infected with and affected by HIV/AIDS. ACR serves Cayuga, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, and St. Lawrence counties in New York State.

ACR expressed interest in appealing to a younger demographic. One of the main ways they wanted to appeal to a younger audience was through the logo. AIDS Community Resources did have literature, but wanted more concise and easy-to-read brochures in order to get their message across. They also wanted help marketing two major campaigns. For this project, the team created brochures for AIDS Community Resources, designed a new logo and created a promotional video for their future use.

This year, comm.UNITY created the Social Media Committee, because many nonprofits had previously expressed interest in receive social media training. A key aspect of the program was to ensure that the social media plans we developed with the non-profits were sustainable.

The committee spent the year surveying nonprofits, attending discussions with social media experts and developing the structure of the committee. They developed an application for nonprofits, created a social media handbook for the nonprofits’ future use and determined the structure of the social media workshops. The committee received three nonprofit applications and worked the Syracuse P.E.A.C.E. Council at the end of the year. This committee will continue into next year and plans to work with more nonprofits in the future.

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